Customer Data and Analytics
When you invest in professional activities, you need to know they'll be effective. That's why it's important to ensure that solid data is behind every successful sales strategy, marketing campaign, event, and program.
At Caravel Group, we know targeting appropriate participants with the appropriate messages and the proper tactics is crucial to maximizing finite resources.
Your health care provider data is a core strategic asset. By cleaning and validating the data you already have, supplementing it with additional relevant data, and developing new data when needed, we help you deliver highly targeted and effective activities, initiatives, events, and programs.
Our services include:
- Cleansing, validating, and enhancing existing client databases
- Developing entirely new data sets to meet your business requirements
- Supplementing existing data with highly relevant quantitative and qualitative prescriber, practice, and profile data through our prescriber profile discovery process
- Working with internal and external stakeholders to implement data management and data stewardship standards
- Cleansing and validating health care provider contact data and creating health care prescriber profiles and health care practice profiles for each client-provided record
- Delivering clean, complete, and updated data
- Refreshing data monthly, quarterly, semi-annually, or according to client preference